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  • Beauty
    MM Makeup

    The brand, MM MakeUp, needs no introduction. The woman behind the brand, the namesake Masarrat Misbah herself, is a distinguished entrepreneur,...

    Marium GhaniMarch 31, 2018
  • Beauty
    We love KeraStraight (Intense Boost) Treatment by Peng’s Salon!

    Having had visited Peng’s Salons in the past and always coming home happy, we were pretty excited about their new branch...

    Team EditionMarch 20, 2018
  • Beauty
    Makeup City

    Makeup City has been bringing prominent international personal care brands under one roof for over a decade in Pakistan. Their flagship...

    Marium GhaniMarch 19, 2018
  • Beauty
    Lashes or lies: Extensions are here to stay

    When it’s picture time every fashionista knows the drill: pout, pose and flutter those falsies – but what if they weren’t...

    Team EditionFebruary 10, 2018
  • Beauty
    Model Amena Khan quits L’oreal campaign after Gaza backlash

    Just days ago it was announced hijab-wearing model and blogger Amena Khan would star in L’oreal Paris’s new Elvive multimedia campaign....

    Team EditionJanuary 24, 2018
  • Beauty
    This new clinic will give you an extreme beauty boost

    Reality shows such as “Extreme Makeover” first got people talking about plastic surgery and that conversation continues to this day. What...

    Team EditionJanuary 22, 2018
E Magazine January 2018


  • Irrfan khan seriously ill?

    Irrfan khans recent health scare has been making the news all day today over the subcontinent and across the world. Starting...

    EntertainmentadminMarch 7, 2018
  • FIFA Awaits

    Attention Football Fans! Coca-Cola Brings You An Opportunity of A Lifetime All of you football fans who have only ever dreamed...

    advertorialTeam EditionMarch 4, 2018
  • Sridevi’s death makes media go mental

      Sections of indian  media have  reached an all new peak of sensationalism and insensitivity while reporting the sudden and tragic...

    EntertainmentTeam EditionFebruary 27, 2018
  • LSA 2018’s Top Looks

    There’s no denying that as an awards event approaches, more than the hype of who will bag which award there’s a...

    EntertainmentHira HyderFebruary 26, 2018
  • Mehvish does Pakistan proud!

        Last week, Pakistani actress Mehvish Hayat was invited by the Pakistan High Commission and Queens Mary University in London...

    EntertainmentTeam EditionFebruary 23, 2018