With the bombardment of Facebook invites for Eid exhibitions it’s not hard to find embroidered lace pastel formal wear. What is hard to find in is well made trendy western wear. International brands provide some limited options but it is nice to see local designers take notice of this untapped market and work in this niche area to create quality products. Next time you are looking for western wear, eschew Mango and Splash and consider these innovative brands.
Sisters Wafa Umer and Eeshah Khalid Usman created this brand based in Karachi to cater to a much neglected segment in the Pakistani fashion scene. The brand primarily focuses on tops but has a wonderful selection of pants and printed scarves as well.
Style: The line embodies simple sophistication. Their casual tops are perfect for a lunch with friends or a business meeting. Lace sleeves, and subtle draping add a feminine elegance to wardrobe basics.
Favorite piece: “Coco” pants combine androgynous tailoring with luxe silk material. The elongating black and white stripes and wide-leg shape make it the perfect take on this season’s relaxed summer dressing. It works as a neutral in your closet pairing beautifully with a basic tee and leather sandals of with a loose silk top and heels for a strong statement.
The brainchild of Hira Tareen, Icon has been consistently creating great fashion for years. A slightly out of the way but beautiful bright studio and a clientele of celebrities and socialites has made this brand feel exclusive or inaccessible. But now Icon is available on retail site Jeena.pk and we can all feel like supermodels.
Style: Icon is the epitome of cultivated cool. Every piece is practical, affordable and on-trend. Chic silhouettes wearable color palette and flattering use of ruffles make this THE label for the city girl with an unparalleled sense of style.
Favorite piece: The “Geisha one shoulder top” shows a modern concept of cut, volume and proportion. This black cotton top is defined by ties along the waist and sleeve. This dramatic asymmetrical blouse can dress up a simple printed skirt instantly. Accentuate the one-shoulder silhouette with a single statement earring.
Co-founded by Rimsha Ahmed Areej Iqbal, Rum & Harry is a western clothing line that combines current fashion trends with a splash of personal style to make clothes that make a statement.
Style: Frills and ruffles dominate their current collection while silhouettes are relaxed and comfortable. Balancing retro and modern these well-crafted pieces are girly with just a bit of edge.
Favorite piece: Wear them together or mix and match as separates, this boxy white checkered top and pants set is tres chic. The black and white coloring provides a striking contrast, while oversized silhouette keep it directional and edgy. Style the top with tailored black trousers for the office and wear it with matching pants for a weekend brunches.
Sisters Madiha Latif and Kinza Latif created this brand with a distinct mission in mind. Zuria Dor (meaning golden/white and lovely) focuses on sustainability and craftsmanship. Fabrics are ethically sourced and the fit is perfect.
Style: Formal yet youthful, Zuria Dor dresses look like a fairy tale. Elegant cuts and exquisite detailing make them stand out from a crowd. There is often an ethereal quality to them.
Honorable Mention:
