Friday evening saw the opening of a cosy, quaint store by designer Tasneem Sadaf, adding to the line of fashion savvy boutiques that have popped up on Karachi’s popular E-street.

Attended by the likes of Nadia Hussain, Hira Tareen, Ali Safina, designer Mona Imran and other popular names from the fashion and entertainment industry alike, the event was the perfect soiree to ring in the weekend! A spacious area was dedicated to comfortable seating, with guests sipping on chilled drinks over the usual chit-chat.

Hira Tareen and Ali Safina at the grand opening

The store itself held racks bursting with colours, embellishments and fun silhouettes, showing the immense creative outreach of the designer. Displaying an array of formal, bridal and pret wear, we saw a bit of everything in store: funky printed waistcoats and classic sherwanis for men, along with embellished tunics, and heavy bridals for women. Keeping the rising temperature in mind, Tasneem Sadaf’s summer pret collection comprises of lots of breezy fabrics and the much-loved pastel colour palette.

The talented designer is also Senior Vice Chairperson at FPCCI’s committee on Fashion Designing and Services, and expressed her excitement on launching her boutique.

You can check out her Instagram and Facebook page, or visit her swanky new store at E Street.