No outfit is complete without accessories and one of the most sought out accessories we look for, are bags. Now some would argue shoes tie up a look but in our opinion, what really completes it is the perfect accessory you carry on your arm.

We spoke to one of the latest sensations – Flora Ruba’s designer, Ruba Shamsi, a designer of handbags – and not just any handbags – they’re one of a kind and hand painted!

What inspired the start of Flora Ruba?

I was always mesmerised with Dolce & Gabbana handbags. Flora came into being when I painted an old bag of mine and everyone seemed to love it!

Why Flora Ruba? What’s the story behind the name?

I named the brand FLORA, because florals are my thing & I enjoy painting flowers. I believe anything with florals can always be carried with confidence.

Do you hand paint every piece or are there other personalisations that you do?

Yes, I hand paint every single one of my pieces and never trace any print meaning I will always redraw it, no matter how many pieces I have to make. Apart from that, I customise prints as well if the client requires it.

What inspires your collections? Is there a theme per collection?

My main inspiration is mostly royal baroque patterns with the combination of florals, and of course the Dolce & Gabbana bags are what I get major inspiration from, too – something I don’t shy away from saying out loud.

If you could, who would you love to create a piece for? 

Frida Kahlo

What should we expect next? Tell us what’s in store!

Some bold coloured satchels are about to make a comeback. We are still researching on elements to put together to create the most appealing prints which should be hitting the store really soon! Stay tuned!