During this critical time, designers have come forward to contribute their efforts in helping the doctors and medical fraternity in fighting the global pandemic. Renowned designer, Asim Jofa, and his team, has been one of the leading figures in customising PPE (personal protective wear), providing face-masks and sanitiser as well to combat the efforts at Jinnah Postgraduate Medical Centre (JPMC). The team so far has provided equipment and full body suits to over 100 doctors and will continue to produce more to help efficient healthcare progress. Asim Jofa also urges those at home to use his designs and use water- resistant fabric to make more suits for the healthcare workers especially in the rural areas who are in dire need of more protective gear and equipment.

Using their platforms for betterment and awareness, celebrities are taking initiative to help fight the virus, coming together as a nation.