As a tech giant apple has always been one step ahead in innovation, always focused on the next big thing. With the release of the iPhone 12, air pods, and many more new gadgets and gismos for Apple users to enjoy, the software company is now focusing on car production according to an exclusive report by Reuters.

Apple Inc is allegedly planning to target the self-driving car business, with its own battery technology. Nothing can be confirmed as yet due to no comment from Apple nor any update on future plans, thus the situation remains slightly ambiguous with a few facts obtained.

'Project Titan', the name given to the automotive initiative, started initially in 2014, where designs were being made before the tech cooperation decided to put a pause on plans to focus on software generation and plans. According to unnamed individuals who have allegedly seen Apple's battery blueprints, the new design actually aims to make a more cost-effective model whilst prolonging the vehicle's life-span.

So far, Apple has not commented nor confirmed any future plans or products.