Blue Band reinforced the importance of removing barriers and creating a more inclusive environment for differently-abled kids and organized the ‘Both Buddy & Me’ race in collaboration with Special Olympics Pakistan. The race was well-attended by celebs wi
Renowned hair care brand Keune is launching a whole new range of consumer-oriented hair treatments line called ‘CARE’. The brand held an experiential Meet & Greet exclusively for beauty connoisseurs of Lahore, Islamabad and Karachi where they became first
Atiqa Odho Cosmetics celebrates Women’s Day In a fun filled and lively event, Atiqa Odho introduced her range of Atiqa Odho Cosmetics to the makeup and beauty bloggers. Held at the Mona J Salon, the bloggers meetup and live makeup demo was held in the spi
Pepsi unveiled its new mantra “Jee Lay Har Pal’ with none other than the biggest rock star of Pakistan; Atif Aslam. For decades, brand Pepsi has inspired the youth to make moments into memories. With its ecstatic, vibrant, playful and enthusiastic tone, t
Deepak Perwani launched his bridal atelier with much fan fare to the effect of models waltzing around in his latest bridal collection. Hair, makeup and choreography for the event was done by Maestro Tariq Amin. The event’s PR was handled by Take ll. Faceb
Cafe Barbera organised yet another evening of a sumptuous repast and live singing session with Ali Sethi. Event was done by Bilal Mukhtar Events & PR. Facebook Comments
Phil Tyler Entertainment and STARLINKS hosted a mad fun party, “Disco Deewane”, which turned out to be a star-studded event with several celebrities, city’s socialites and their friends in attendance. With tunes from the evergreen 70’s & 80’s, it was a di
Dolmen Mall in collaboration with Summit Bank launched their loyalty card in a star studded event earlier this month. The card offers exclusive discounts at over 200+ outlets, adding to it’s list every day. The loyalty card ensures that shoppers need only
Hamza Jafri of COVEN fame has produced and created a one-of-a-kind musical venture. The collaboration between MAD School and Karachi Youth Initiative, titled Braadri Broadcast, fuses Pakistani ethnic musical traditions with folk writings. The five-month l
The PinkTree Company ventured into handmade wedding wear with a soiree hosted at Cafe Koel. The launch affair was attended by fashion influencers and the IT crowd of K-town. Inspired by the writer par exellence Qurratilain Hyder’s novel, the collection “C
Retail outlets and fashion designers are slowly upping their game through different engagement activities. Almirah held its first ever ‘bloggers meet-up’on 26th September, where the brand met the bloggers with a 1-on-1 styling sessions with the very vibra
Revolution is vital to the process of how society changes the way it shapes itself and the way it behaves. That’s a very painful & slow process that can only happen in moments of collective awakening. I Am Karachi intends to be part of such a revolution
FABULOUS CLOTHING, a UAE-based renowned brand by Syeda Mina aims to make affordable and trendy ensembles for the consumer market. The launch event was attended by an array of personalities from television, film and fashion fraternity. The collection is ma
Lahore welcomed Emporium Mall at the end of June with open arms. The newly launched mega mall is located in Johar Town and boasts a variety of branded shops. The idea behind the launch of this mall in the heart of Pakistan is to boost the retail industry
J. Fragrances upped their game a notch by collaborating with legendary cricketer Wasim Akram. The launch of 414 – The Scent of Sultan was very well received by the industry along with media and Pakistani cricket lovers worldwide. Many speculated about the
I AM KARACHI day was a celebration of the city and it’s people held at Frere Hall on 26th of March 2016. The celebrations of the day and the activities leading up to it are part of a larger city-wide movement that aims to inculcate hope, pride and ownersh
The Pakistan Society for Training and Development hosted its eighth Annual Women in Business & Leadership Conference (WIBCON) at the Movenpick Hotel Karachi. The theme for WIBCON 2016 this year was “Re think – Re imagine”. We have lived through the women’
The nominations for this year’s LUX Style Awards are out and we are quite excited to say the least! Some of our favorite designers, models and actors are competing against each other in LUX Style Awards 2015 and we can’t wait for the final verdicts to com
Orient Premium Festival Collection 2015 “Pastel fresh buds and jeweled shades blended together in perfect harmony to forge an unmistakable style statement.” With the Eid almost around the corner, there’s only one thing on every girl’s mind: her Eid ensemb
New store openings are all the rage lately on the Pakistani fashion scene and nobody wants to be left behind. Following suit, BeechTree opens doors to it’s biggest outlet in Dolmen Mall Clifton, Karachi. The launch was accompanied by an exclusive fashion
Let’s embark on a journey to unlock Inner Glow with Pond’s Pakistan! Pond’s Pakistan has always been one of the leading skincare brands in terms of products and innovations, as well as reaching out to their consumers. We still remember one of the first be
Another first in the cinematic industry of Pakistan; 3 Bahadur is the first animated full length feature film. A joint production of ARY Films and SOC Films, Waadi Animations released the movie earlier in the month of May 2015. Gluco by EBM held an exclus
MANGO opened the doors to it’s third store in Pakistan with the launch of its Spring/Summer 2015 Collection on 7th May at Centaurus Mall, Islamabad. The collection is inspired by the 70’s approaching romanticism, bohemian and carefree style. MANGO has als
In a plethora of activities happening all over the city, country and the entire globe for celebration of Mother’s Day, Dolmen Mom was one such activity that was truly designed for making mothers feel special. #DolmenMom Dolmen Mall Clifton, also known as
Karachi City of Lights Festival is a commemoration of Karachi’s history through the avenues of art, design, film and photography. The festival will be jointly held during the first week of June 2015, by the Citizens Archive of Pakistan and I AM KARACHI an
8th PFDC Sunsilk Fashion Week was scheduled to take place from 18th till 21st of April 2015, and this is a summary of the 4th day of the 4 day fashion marathon. WATCH THIS SPACE FOR UPDATES AS EACH DAY PASSES BY! Day 4 of PSFW15 summed up as follows: Sana
Interwood Mobel launched their Signature Kitchens line designed by acclaimed Italian architect Alfredo Zengario at their flagship store in Karachi. The signature kitchens line consists of 15 unique and beautifully crafted kitchens, from minimalistic to an
8th PFDC Sunsilk Fashion Week toom place from 18th till 21st of April 2015, and this is a summary of the 3rd day of the 4 day fashion marathon. WATCH THIS SPACE FOR UPDATES AS EACH DAY PASSES BY! The third day of PSFW15 was solely dedicated to textile gia
8th PFDC Sunsilk Fashion Week was scheduled to take place from 18th till 21st of April 2015, and this is a summary of the 2nd day of the 4 day fashion marathon. WATCH THIS SPACE FOR UPDATES AS EACH DAY PASSES BY! Day 2 of PSFW15 summed up as follows: Muse
