The day many die-hard football fans were waiting for finally arrived as the FIFA World Cup trophy touched down in Lahore on a special flight from Thailand. The excitement was tangible as the this was first time Pakistan has been on the Coca-Cola’s Trophy
The coveted FIFA trophy comes to Pakistan as part of a fifty-one country tour offering football fans to see the prize up close. Calling all football fans! We may not be winning FIFA any time soon but that doesn’t mean we can’t enjoy that shiny, solid gold
There are few things as liberating as jumping into the backseat of your friend’s Corolla and hitting the open highway? As the stereo blares and the cold wind hits your face it can feel like the world is full of adventure. A group of four young Pakistanis
The fourth FIFA World Cup Trophy Tour by Coca-Cola will arrive in Lahore on the 3rd of February, giving football fans in Pakistan the chance to experience the most coveted award in the football universe. It will be a dream come true for most fans and many
Wedding season has kicked off and our stars are getting in to the groove. Actors Mahira Khan and Sheheryar Munawwar have faced off in the ultimate dance and their friends are joining them on the (virtual) dance floor. It all began when Shaheryar Munawar c
The wedding season is in full swing and so are dance practices – but fear not super stars Shaheryar Munawar and Mahira Khan are here to help you groove across that dance floor. Coca Cola is throwing the #ShadiOfTheYear and everyone is invited. The stage
‘Is there anything Mahira Khan can’t do?‘ is a question we ask ourselves on a daily basis here at Edition. After all, the actress has shown that she’s pretty skilled when it comes to hosting, taking care of her son and smashing the patriarchy all while st
The fifth season of National ka Pakistan takes audiences on a virtual tour of Pakistan featuring Chef Saadat and Shuja Haider. Through music, conversation and sheer spirit of adventure the two discover new facets of every place they visit. And yes, we ar
Confused, seeking advice or just need to vent? The place many young Pakistani women are choosing to go for answers is digital support groups. One of these groups is Babies and Bumps known for providing local information and tips to mothers. The group host
National ka Pakistan Season 5 is all about discovering the unseen cuisine, music and culture of Pakistan: from historic castles to snowy mountains to Kabuli Pulao to Mian Ji ki daal. The show is a journey into all the beauty that our country has to offer.
Instagram is where all the cool kids are hanging out these days and that goes for apparel lines, too – Pakistani brand Cleo understands that. You’re scrolling through your Instagram feed of perfectly contoured faces, avocado toast and sunsets by the beac
Charcoal is the latest new beauty trend and now thanks to Palmolive Naturals it’s easier than ever to try it. The brand has launched the advancement for healthy skin: a cleanser with charcoal powder. It is the best of both worlds – a charcoal mask (compl
In its fifth season the travelogue manages to find unique experiences that take viewers up to chilly tree houses in the village of Bayun and kheer tasting adventures in Jhelum. As we continue our culinary journey across the country, Chef Saadat Siddiqi po
“The best makeup is the one that just enhances your real features” She may be young but this talented hairstylist Mahnoor Mizka has a loyal, cult following who trust her with their locks like no other. Mahnoor’s love of hair is evident as soon as you me
When I first heard the title of Rafay Rashdi’s new drama “Mein Maa Nahin Banna Chahti” I admit I was shocked. Not because the idea of a woman opting out of motherhood was unheard of but seeing a character make the decision on prime time was hard to imagin
Fanta’s search to find its first ever TMO (Teen Marketing Officer) comes to an end. Polls have closed and we have a winner. The final showdown between Maria Unera and Hina Altaf was nail-bitingly close. Our Chief Fanta Fun Officer, Zaid Ali T announced th
Make some room for teens because they are taking over! Fanta’s new marketing officer is being selected by Pakistani teens LIVE on a digital Facebook poll. After a heated campaign it’s now up to voters to decide who will represent them – will it be peppy H
What happens when two adorable teeny-boppers meet soda-pop marketing? A fun filled digital election where teenagers can vote! Teens are “taking over the world” in a one-of- a-kind online campaign led by comedienne Zaid Ali T who’s on the lookout for the
Drinking milk is good for your skin (but you already knew that). Too often we avoid consuming milk regularly because we are suspicious of how the healthy it really is for us. We may purchase expensive tonics and serums to achieve glowing skin but nothing
Maestro Sajjad Ali’s powerful sincerity makes this call to the Divine one of the most memorable additions to Coke Studio 10. The simple lyrics of this beautiful hamd make it relatable as we transverse the times think of spiritual guidance – from a simple
What’s a rock star without rock star style? We’ve been grooving to the tunes and admiring their bold fashion statements. Here are the looks that we loved from this season. Ali Zafar Ali Zafar never fails to swoon us with his mesmerizing voice and has been
With each new episode Coke Studio 10 has been upping the ante of fresh sounds that wield a timeless quality and connect powerfully with music fans new and old — and there aren’t many musical acts who can make such a claim. Naturally blending a plethora of
The Miracle Water by Bioderma also known as ‘Sensibio H2O’ is the first dermatological micellar water that is superbly good with the skin: its unsaturated fat esters, the constituent components of micelles, are like the phospholipids of the skin cell memb
Shaffer is a name which may be new to many, however the team behind this brand has been working in the business of menswear by the name of Grace Fabrics since the past 30 years. ‘Shaffer by Grace Fabrics’ is their recently launched retail counterpart whic
You can easily spot a lingerie shop in Pakistan by some common trademarks. The shop will always be either in some dark, forgotten corner of the shopping mall or the windows will be covered with a curtain and posters of women half dressed women, ironically
