Vol. 12  ·  Issue 05   |   Karachi
Sunday, November 1, 2026
Fashion  •  Beauty  •  Lifestyle  •  Culture

Iconic Designer Shamaeel Ansari Makes Waves in COVID 19

Fashion pioneer Shamaeel Ansari, has created a monumental fashion movement in times of global panic and the ongoing pandemic.

Edition Pakistan · 22 August 2020

Being the only designer to work with export as well as achieving an accolade for best ‘Original Products’ in the COVID era, Shamaeel channels her creative work flow to inspire new and modern ideas in the world of fashion. Not letting the novel coronavirus hinder her prowess, the pioneer has produced a sensational new line, ‘MASQUER-AID’, which wonderfully coincides with the current predicament!

‘MASQUER-AID’ is a fantastical line of smart clothing, which focuses on not only safety, but doing it with a clean-cut edge. The collection boasts vibrant colour coupled with darker, solid tones to create an eye-catching contrast and an accessory item you cannot miss. Keeping in mind the New Normal, the House of Shamaeel has made safe fashion desirable, with breathable chic masks, certified filters and nose pins, something you wouldn’t want to leave your house without.

With a visionary flair for fashion, a perception for contemporary trends and cautionary detail, this collection is one of a kind. Personal Protective Equipment with a customised armour edge says it all; showcasing gloves, gripped pants, head & shoe covers, along with breathable fabric for the face-mask, are meticulously put together with precautions and Standard Operating Procedures in mind.

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