Pret wear is supposed to be the affordable, every day wear line of clothing which labels such as Khaadi, Chapter 2, Khaadi, Sapphire etc have tapped into majorly.
Recently Generation shot a campaign calling to school teachers to build up their own wardrobes in their newest collection ranging PKR7000 onwards.
While the collection is beautiful, the brand is under fire for promoting the line as it is expensive for any school teacher in the country where it is a well known fact, they are in one of the most underpaid professions. This led to people taking to twitter and Generation’s Instagram page itself to release their frustration about this.
We are awaiting a comment from the Generation team.