‘Sundazed’ is the newest scent in Byredo’s lineup. Both the uplifting fragrance and name of this Eau de Parfum are inspired by feeling the sun on your face after endless wintry nights – which makes it perfect for us as we lunge into winter slowly. The scent is reminiscent of fresh flowers and infused with citrus undertones.
Remember, perfume is different on everyone’s skin (the performance of every fragrance goes according to your body temperature and skin itself, varying from person to person.)
Fun fact: The supporting visual campaign sees photographer Craig McDean shot his own daughter as she danced on the beach, accompanied by the Byredo logo illustrated in psychedelic style lettering, reflecting the overall dreamlike feel of the perfume for its campaign.
