The popular ZEE5 show written and directed by Asim Abbasi, Churails, has not only been the talk of town in Pakistan, but on an international level as well with its ‘controversial’ AKA bold and daring storyline. Now, the show has claimed the ‘OTT Show of the Year’ accolade at the British Asian Media Awards (BMA), a big victory for Pakistan and the future of media in the country!
Starring Sarwat Gilani, Yasra Rizvi, Nimra Bucha and Mehar Bano in leading roles, the original web-series divulges into unchartered territory with its new and innovative narrative, tackling many societal ‘norms’ in the process! The show has also been recognised in the ‘Film Companion’s list of the best content of 2020’, a victory for Pakistan’s OTT industry!
Zee Entertainment’s Chief Creative Officer, Shailja Kejriwal, shared the good news online, with the BMA aiming to widen the Asian Media market by showcasing exceptional work and displaying it on a larger platform.
ZEE5 Global’s Chief Business Officer, Archana Anand shared her delight at Churails‘ win, stating how deeply it resonates with the audience.
“Churails with its rich, bold narrative and the globally relevant
storyline has broken stereotypes and opened up the fresh conversation
around gender equality not only in South Asia but also in other
markets across the globe by putting strong women at the center of its
story.”