Vol. 12  ·  Issue 05   |   Karachi
Tuesday, October 13, 2026
Fashion  •  Beauty  •  Lifestyle  •  Culture

Collection Exclusive Pure Reds by L’Oréal Paris

A rouge for every woman! What more could we ask for? Marsala might be the Pantone color of 2015, but L’Oreal Paris decided to forego it by introducing the L’Oreal Paris Collection Exclusive Pure Reds, and we can’t say we’re

Edition Pakistan · 21 March 2015

A rouge for every woman! What more could we ask for? Marsala might be the Pantone color of 2015, but L’Oreal Paris decided to forego it by introducing the L’Oreal Paris Collection Exclusive Pure Reds, and we can’t say we’re unhappy about it!

About the collection:

Color Riche – A timeless classic

Color Riche lipstick combines luxurious color with lasting hydration for an ultra-glamorous look. The Collection is created with a revolutionary and innovative formula that delivers bold, luscious color that lasts for up to 6 hours, making it the ultimate beauty indulgence. Rich matte lipsticks that reveal red’s color intensity. Enriched with velvet spheres, pure pigments and jojoba oils, lips feel more hydrated after applying.

The collection includes 5 mouth-watering shades of pure exquisite reds:

  1. Brick Red by Eva – Urban Iconic & Chic
  2. Scarleto Red by Liya – Intense, Theatrical & Grandeur
  3. Amaranthe Red by Frieda – Confident, Positive & Content
  4. Ruby Red by JLo – Unique, Luxurious & Trendy
  5. Pure Red by Blake – Sophisticated, Sensational & Admirable

If you’re looking for a flat-out red, then go for Pure Red by Blake Lively. For a classic scarlet red lip, opt for Scarleto Red by Liya. Hot pink is your thing? Grab Amaranthe Red by Frieda. If you’re more into earthy tones, then Brick Red by Eva is your go-to shade. Last but not the least, for a deep red touch; get your hands on Ruby Red by JLo.

 

Loreal collection exclusive

Packaging: The L’Oreal Paris Pure Red Lipsticks come in sleek black and gold bullet body with your favorite star’s signature.

Pigmentation: Highly pigmented

Finish: Matte

Staying power: 4-6 hours

Price:- Rs. 1,800 PKR

Availability: All leading makeup stores nationwide

Rating: 8 out of 10

Rating-eight

So which one is your favorite?

#IamRed

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