It seems like Zamzama Mall is turning into a hotspot for designer stores, as one after another opens up. Sofia Naveed Lari, who debuted her design career in 2009, opened the doors to her flagship store in Karachi on the 15th of April 2015.
SNL is known for its quirky yet practical ensembles, with thematic prints and eclectic color palettes. She launched the store with her SS’15 collection which consists of cottons, silks and laser-cut fabrics infuses with vivid florals and classic monochromes.
The SNL store itself has a very 70ish romantic feel to it, with rustic woodwork and paisley interior, the antique interior is certainly quite vintage chic.
“Clothes speak volumes of ones’ personality and the style along with the color supports who they are.” – says Sofia regarding her design philosophy.
Take a look:
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- Sana Mir & Sofia Naveed Lari
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- SNL Collection
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- SNL Collection
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- SNL Collection
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- SNL Store Launch
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- SNL Store Launch
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- SNL Store Launch
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- SNL Store Launch
The event was managed by Sana Mir of The A List Events, hors d’oeuvres were by The Deli and there were giveaways courtesy of Scentsation.
Photography Credits: Ali Chauhan