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Glittering FIFA trophy unveiled in Lahore

5 Feb, 2018

The day many die-hard football fans were waiting for finally arrived as the FIFA World Cup trophy touched down in Lahore on a special

FIFA trophy comes to CokeFest

31 Jan, 2018

The coveted FIFA trophy comes to Pakistan as part of a fifty-one country tour offering football fans to see the prize up close. Calling

Meet the talented Knockouts of Pakistan

25 Jan, 2018

There are few things as liberating as jumping into the backseat of your friend’s Corolla and hitting the open highway? As the stereo blares

The FIFA 2018 trophy tour comes to Lahore

12 Jan, 2018

The fourth FIFA World Cup Trophy Tour by Coca-Cola will arrive in Lahore on the 3rd of February, giving football fans in Pakistan the

Celebrities join the #ShadiOfTheYear party

2 Jan, 2018

Wedding season has kicked off and our stars are getting in to the groove. Actors Mahira Khan and Sheheryar Munawwar have faced off in

Put on your dancing shoes…it’s the #ShadiOfTheYear

27 Dec, 2017

The wedding season is in full swing and so are dance practices – but fear not super stars Shaheryar Munawar and Mahira Khan are

We want Mahira Khan to be our zaalima

27 Dec, 2017

‘Is there anything Mahira Khan can’t do?‘ is a question we ask ourselves on a daily basis here at Edition. After all, the actress

10 things from National ka Pakistan we can relate to

23 Dec, 2017

The fifth season of National ka Pakistan takes audiences on a virtual tour of Pakistan featuring Chef Saadat and Shuja Haider. Through music, conversation

A healthy way to weight gain for kids: Horlicks Growth+

22 Dec, 2017

Confused, seeking advice or just need to vent? The place many young Pakistani women are choosing to go for answers is digital support groups.

5 times National ka Pakistan gave us #travelgoals

30 Nov, 2017

National ka Pakistan Season 5 is all about discovering the unseen cuisine, music and culture of Pakistan: from historic castles to snowy mountains to

Pakistani brand Cleo is guaranteed to make you look #instafabulous

29 Nov, 2017

Instagram is where all the cool kids are hanging out these days and that goes for apparel lines, too – Pakistani brand Cleo understands

Colgate launches Palmolive Flawless Clean Soap

22 Nov, 2017

Charcoal is the latest new beauty trend and now thanks to Palmolive Naturals it’s easier than ever to try it. The brand has launched