Vol. 12  ·  Issue 05   |   Karachi
Wednesday, October 14, 2026
Fashion  •  Beauty  •  Lifestyle  •  Culture

Why We Need More ‘Desi’ Representation in Media

Manasi Arya, a South Asian artist has highlighted the importance of 'brown representation' in media.

Edition Pakistan · 23 January 2021

Growing up and watching shows which have forever impacted our childhood such as Powerpuff Girls, Dexter’s Laboratory, Scooby Doo, and more on popular channels such as Cartoon Network have influenced our perspective, whether we are aware of it or not.

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Having a lack of relatable imagery or cultural inclusivity has seemed to change the mindset of many people subconsciously, especially when we grow up watching shows, as impressionable children. We seem to forget that cultural representation holds a great deal of significance, allowing us to not only be able to connect, but to relate and be proud of our identity.

It is so important for us to see the representation we wished we had
growing up! My Desi child character series is not only my way of being
nostalgic but also some proper representation of cool Desi characters
we should and want to see on TV! Plus we all have a connection to the
childhood shows and our own stories!

According to the artist, Manasi Arya, Desi representation is a huge way of connecting to our very own South Asian community through things such as our favourite shows. It only encourages more cultural elements from our own countries to be shown and celebrated through our favourite programs, music, movies etc. The more representation our ‘brown’ identity is given, the more we can truly understand and cherish our own roots, growing up with examples to look at from home!

With Blossom in a saree, Bubbles in a two-piece pant suit, and Buttercup in a churidaar, young girls can grow up seeing their favourite cartoon characters in something they themselves can relate to. Giving voice to not just one, but so many different nations!

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Arya has also taken the fantastic initiative of celebrating our skin and incorporating Desi elements into other loved cartoons such as Spongebob Sqaurepants, Phineas and Ferb, Lizzie McGuire, Hey Arnold, and we’re hoping for more to come!

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