Designer duo Deepak and Fahad have opened the doors to their first  retail outlet situated in Zamzama Mall, Karachi.

DnF designer label is primarily known for menswear, but their recent collection titled “Siyaah Sufaid” shows promise and potential for womenswear as well. The store will stock ready to wear men’s collection in both eastern and western silhouettes, ranging from shirts to sherwanis.

The duo has high expectations of establishing their label in the fashion game and hopes to increase sales with this move from their previous studio in Clifton.

“Success comes with healthy competition. One of the major reasons we’re opening up an outlet in Zamzama is because it’s Karachi’s designer district.” – says Deepak Kumar. “Zamzama is considered the hub of designer-wear and the clientele we cater to prefer it as well. It’s a shopping district where people walk in with the intention to buy, whereas, in malls, people tend to mostly window shop.” – added Fahad Yaqoob

Here’s a peek inside DnF store: