PFDC Sunsilk Fashion Week’s 8th Showcase

Saba Chaudry

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Pakistan Fashion Design Council announced their 8th consecutive showcase for PFDC Sunsilk Fashion Week, scheduled to take place from 18th till 21st of April 2015. The 4 day fashion week has been divided into 3 distinct groups for Luxury Prêt, High Street

Pakistan Fashion Design Council announced their 8th consecutive showcase for PFDC Sunsilk Fashion Week, scheduled to take place from 18th till 21st of April 2015.

The 4 day fashion week has been divided into 3 distinct groups for Luxury Prêt, High Street and Textile brands, with late showcases on Day 1, 2 and 3 dedicated for Luxury Prêt, early showcases on Day 2 and 4 reserved for High Street Fashion and Day 3 allocated for Textile brands only.

UPDATE:

See reviews & collections from Day 1 – Luxury Pret (click here), Day 2 – Luxury Pret (click here), Day 3 – Voile (click here), Day 4 – Luxury Pret (click here).

The line up for the fashion week is as follows:

“With the 12th iteration of our critically acclaimed fashion weeks, the PFDC is always working to streamline our prêt-à-porter platform to make the PSFW experience more beneficial for all stakeholders in terms of show experience, exposure and ultimately, retail value. To that end, each year we look inward to find the best possible formats and categories to benefit the very trade and business of fashion. In this vein, we introduce 3 separate categories for Luxury/Prêt, High Street and Textile at PFDC Sunsilk Fashion Week, giving each entirely separate show space, times, audience exposure and viewing power. Our High Street fashion brands have been given a standalone show time on two separate days as early evening shows and Textile brands a separate dedicated day for Voile shows on Day 3 of PSFW 2015, a measured step to further highlight Pakistan’s textile prowess and high street fashion strength which are of significant importance to national and international fashion markets. As per past tradition, we continue to work closely with all our emerging designers and mainstream brands to help hone their collections for the runway through mentorship by senior PFDC Council members and with retail support through the PFDC’s own stores and network. We are grateful for the committed support of our sponsors and partners which provides us the stimulus to further enhance our fashion week platforms and out forth the best face of Pakistani fashion on a consistent basis.” – said Sehyr Saigol, Chairperson of the PFDC

What we are looking forward to: Luxury/Prêt collections from Fahad Hussayn, HSY, Huma & Amir Adnan, Nickie Nina, Nida Azwer Atelier, Republic by Omar Farooq, Saira*Shakira, Sana Safinaz, Sania Maskatiya, Zara Shahjahan. Alkaram Studio and Gul Ahmed as they didn’t disappoint at TFPW15.

What we are NOT looking forward to: BeechTree, Chinyere, Erum Khan, Generation, House of Arsalan Iqbal, Rayya Gilani and Shirin Hassan, along with Harmony by Hang Ten, House of Ittehad, Shubinak and Warda Prints.

We are giving the benefit of doubt to: Hassan Riaz, Natasha Kamal and Syeda Amera for their debut solo showcases. Also, Bank Alfalah Rising Talent, as it serves for opening up new horizons for fashion in Pakistan if nothing else.