Hamza Jafri of COVEN fame has produced and created a one-of-a-kind musical venture. The collaboration between MAD School and Karachi Youth Initiative, titled Braadri Broadcast, fuses Pakistani ethnic musical traditions with folk writings.

The five-month long project was launched earlier this month in an exclusive gathering of press, media, music industry insiders and celebrities at the Arts Council of Karachi.

PR of the event was handled by Take II.