Vol. 12  ·  Issue 05   |   Karachi
Wednesday, October 14, 2026
Fashion  •  Beauty  •  Lifestyle  •  Culture

Summer Trends in the ‘New Normal’

With the new normal slowly setting in, we see the new trends emerging for the summer season!

Edition Pakistan · 25 June 2020

The ‘new normal’ has taken effect in the country as we observe a “smart lockdown” with other aspects getting used to the different lifestyle changed by the onset of the novel coronavirus.

Usually, we are accustomed to the summer season being all about who wore what? How and where? This year due to the circumstances, we see the typical trends have taken a turn as well, more focused in a home-centric environment as social outings are at an indefinite standstill.

We look at a few trends which have emerged this season, what’s considered “in fashion” now? Let’s see:

Fruity Trends

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This season has been all about the heat wave, incorporating hydrating formulas into the summer routine, including fruity face-masks, perfumes, nail makeovers, makeup, fashion, you name it! The fresh aesthetic is what it’s about with make up inspired by seasonal fruits, such as watermelons, cherries, kiwi, and mangoes!

Pastels & Florals

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Pastels and bright pinks, yellows, green and baby blues are in for the summer! Be it sundresses, kurtis, shirts or whole outfits put together; we’ve noticed the seasonal trend of presenting in pastel, with floral allure. Since we may not get to go on vacation, we improvise! Whether it be through our makeup choices or fashion and accessories, we make the most of the holidays with inspired taste!

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Celebrities are donning cool & airy summer fashion looks, with bright flowery motifs true to the summer aesthetic.

Staycation Accessories

We’ve deduced that this season welcomes comfortable fashion with a trendy twist! We’ve seen the denim looks and assessed the stylish florals, but it’s time to determine what accessories will brighten up your look. From floppy hats, panama hats, sun-hats and fedoras are all in for the summer, perfect for gender neutral fashion as well as sun protection.But you can’t do summer chic without a handbag, and this season is all about the woven purses and totes!

Turkish anklets are the new fad! Not chunky or heavy but culturally stylized trinkets that add a little glam to the mix with different shapes, colours and symbols – ideal for the summertime vibe!

Seasonal Shoes

The heat calls for open-toed and breathable footwear! Say goodbye to your stilettos for the time being and welcome in bohemian chic! With sandals, khussas and flipflops to match with your palazzos and harem pants! Why wait for a trip to the beach to try out your summer boho fashion?

Go With The Flow

Comfy is the new style statement for the season! With clothing options based on your level of comfort in this heat, or for staying active at home! Palazzos, harem pants and capris can dazzle up your summer look, whether you want to style them with a shirt, crop top or even a kurti!

Easy to stay mobile, do yoga in, or look fashion savvy at your own convenience with super funky prints!

With the new trends coming up this summer, we see less high fashion and more style at home couture!

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